Re: Salesforce.com and Three Other Companies Getting Viewpoint Right!
do you like Concur?
View ArticleRe: Salesforce.com and Three Other Companies Getting Viewpoint Right!
Know them from LONG ago, am not current... will check it out...
View ArticleRe: Salesforce.com and Three Other Companies Getting Viewpoint Right!
Trouble is Ken, the sf.com fluff about social crm is absolutely that - fluff. sf.com is becoming the new Siebel. The Social piece just doesn't work. So - the marketing might be spot on, but the product...
View ArticleRe: Salesforce.com and Three Other Companies Getting Viewpoint Right!
Mitch, the second part of my framework focuses on value. If your value doesn't align with your viewpoint, then it might well get attention, but it will lead to a letdown...the interesting thing is I do...
View ArticleRe: Three Things You Should Forget about B2B Sales and Marketing
I saw your link on "The Death of an IT Salesman" post and also see evidence of the changes you are describing here. The pace of technological advances on the web is mind boggling and a strong driver of...
View ArticleRe: Three Things You Should Forget about B2B Sales and Marketing
Its certainly not getting any less interesting :)
View ArticleRe: Adopting a Cloud Mindset – Unleashing Enterprise Cloud Adoption
Ken like this and curious to know how you see the buyer side OPF perspective?
View ArticleRe: Adopting a Cloud Mindset – Unleashing Enterprise Cloud Adoption
Not sure what you are asking Frank when you say "buyer" side
View ArticleRe: Adopting a Cloud Mindset – Unleashing Enterprise Cloud Adoption
Ken as you write in your article the Enterprise IT mindset will shift and my question was directed to get to understand who will address that shift or transformation? Vendors? CIO? CEO calling in their...
View ArticleRe: Adopting a Cloud Mindset – Unleashing Enterprise Cloud Adoption
Ahh. I think the smart CIO will figure out they need to lead this, else they will become continually marginalized. The other path is that LOB owners adopt broadly and "force IT" to embrace...But I...
View ArticleRe: Adopting a Cloud Mindset – Unleashing Enterprise Cloud Adoption
So the CIO leads and with the short tenure of many CIOs they need to make an impact quickly. One approach is to look to the cloud and then the CIO needs to locate a partner that will deliver on his /...
View ArticleRe: Adopting a Cloud Mindset – Unleashing Enterprise Cloud Adoption
Classic Innovator's Dilemma !
View ArticleRe: Chasm, What Chasm? Three Trends Collapsing the Technology Adoption Lifecycle
Besides Crossing the Chasm, what other books would you recommend for a product manager?
View ArticleRe: Chasm, What Chasm? Three Trends Collapsing the Technology Adoption Lifecycle
Reis and Trout Positioning is another classic. Recent reads I find interesting, though both flawed are Content Rules and The Challenger Sale. Happy reading...And of course will get you advance of...
View ArticleRe: Should Your B2B Website Really Be a Buying App?
Sure, website cab be a mechanism to guide their path…but…more and more it's the app itself that takes over the process -- or at least should.That is, SaaS companies pass behavioral data to from their...
View ArticleRe: Should Your B2B Website Really Be a Buying App?
Line is blurring between app and site, but it is a mindshift from Marketing and Sales Automation to Buying Automation :)
View ArticleRe: Should Your B2B Website Really Be a Buying App?
So much of our content can be thought of as a guided experience, for which apps can be a great medium, whether you're trying to sell or impart information. It takes a combination of content strategy...
View ArticleRe: Should Your B2B Website Really Be a Buying App?
Thanks Helena, good thoughts. I just think we are still, fundamentally stuck in brochureware on corporate B2B sites, and would love to see movement away from that
View ArticleRe: Three – “cies” to Impactful Corporate Story Telling
One more: applicability. Relevant definition: important to a group of people in what they do on a daily basis. All of the example companies above have changed the way that people do things for the...
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